Hey, hello, hi there.

Welcome — I’m so freaking glad you’re here. I’m Jennifer Licari, Owner + Founder.

If you know me, you know I’ve always had a sweet tooth. Candy has been my habit for as long as I can remember — I just decided it deserved higher standards.

Before High Standard Habit, I built and scaled a nationally traveling jewelry brand rooted in connection and personal expression. Creating pieces people wear every day, tied to memories, milestones, and meaning — taught me something important: details matter. Presentation matters. How something makes you feel matters.

And while I was building that world?
I was still the girl with the candy obsession.

I defintley caught the entrepreneurial bug. After building a business around something I genuinely love and wear myself, I started asking a bigger question: if I can create a brand around one obsession… what’s the next one?

Enter: candy.

High Standard Habit is about choosing better. Imported sweets from places with stricter production standards. Gluten-free and vegan options that don’t sacrifice flavor.

In the middle of building these brands, I’m also a wife and a mom — balancing business meetings with school calendars and big ideas with everyday life. Some days I feel unstoppable. Other days I’m just a girl with a vision, a full schedule, and a lot of faith.

Before entrepreneurship, I worked in interior design and that foundation quietly shapes everything I create. From packaging to pop-ups to digital presence, every touchpoint is intentional. I don’t separate aesthetic from experience. To me, they’re the same thing.

Building two distinct but aligned worlds isn’t just business and no one is ever “just” a transaction

It’s deeply personal, feeds my creative soul and it’s truly a dream come true.

If it’s going to be a habit, it’s going to have high standards.